Maver Abyss 2.75lb/3lb tc 12ft Carp rod from £44.99

The attention to detail lavished on this range at these price points is a first for the tackle industry. From the carefully selected guides and whippings to the beautifully engraved end-caps, build quality is unrivalled at this level.

Offering incredible value for money, experienced anglers, newcomers and juniors can now look the part without having to break the bank. These superb rods have a wonderful forgiving, fish-playing action, which is especially important on rods of this level so no damage is done to fish. Combine this with a perfect casting action and you could easily be forgiven for thinking these rods retailed at twice as much.